How American Greetings Added a Gift Card Marketplace to Its Digital Greeting Cards
Discover how one of the world’s most iconic greeting card companies transformed their digital experience with Jifiti Gifting Solutions.
The Challenge
Enhancing the digital greeting experience
American Greetings wanted to enrich its digital greeting card experience by enabling customers to send meaningful gifts alongside their greetings.
The solution required:
Seamless Integration
Add gifting without disrupting the existing experience
Extensive Brand Catalog
Give customers access to hundreds of gift card brands
Enterprise Scalability
Scale reliably across millions of greetings
Jifiti Gifting Solutions
Integrated Digital Gifting Experience
American Greetings implemented the Jifiti Gifting Solutions white-label marketplace,
enabling users to attach digital gift cards to their greeting cards in just a few clicks.
The marketplace integrates directly into the greeting creation flow while maintaining the American Greetings brand experience
.Customers can browse and select from hundreds of leading gift card brands, all without leaving the American Greetings platform.
The Results
The partnership delivered measurable results across all key metrics.
60-70%
Conversion Rate
Conversion rates above 60–70% from visit to purchase, significantly above industry average for digital gift card sales.
Millions
Delivered
Millions of digital gift cards successfully delivered to recipients, adding genuine value to the greeting card experience.
Higher
Transaction Value
Increased transaction value per greeting as customers add meaningful gifts to their digital cards.
New
Revenue Stream
A completely new digital revenue stream for American Greetings through gift card sales integrated into their core product.
Ready to create your own success story?
See how Gifting Solutions can help your business deliver the same kind of results.