60-70%
Conversion Rate
Conversion rates reaching 60–70% from visit to purchase, significantly above industry average for digital gift card sales.
How American Greetings Added a Gift Card Marketplace toDigital Cards
Discover how one of the world’s most iconic greeting card companies transformed their digital experience with Gifting Solutions.
The Challenge
Enhancing the digital greeting experience
American Greetings wanted to enhance their digital greeting card experience by allowing customers to attach a meaningful gift to their message.
They needed a solution that could:
Integrate seamlessly into their existing product
Provide access to a large catalog of brands
Scale to millions of users
The Solution
White-label marketplace integration
American Greetings implemented the Gifting Solutions white-label marketplace, enabling users to attach digital gift cards to their greeting cards in just a few clicks.
The marketplace integrates directly into the greeting creation flow while maintaining the American Greetings brand experience.
Customers can browse and select from hundreds of leading gift card brands, all without leaving the American Greetings platform.
The Results
The partnership delivered measurable results across all key metrics.
Millions
Gift Cards Delivered
Millions of digital gift cards successfully delivered to recipients, adding genuine value to the greeting card experience.
Higher
Transaction Value
Increased transaction value per greeting as customers add meaningful gifts to their digital cards.
New
Revenue Stream
A completely new digital revenue stream for American Greetings through gift card sales integrated into their core product.
Ready to create your own success story?
See how Gifting Solutions can help your business deliver the same kind of results.
Talk to Our Team